Even the legendary King Arthur would have been awash with humility kneeling before the porcelain god, searching for a jewel-encrusted solution to his kingdom’s problems. Were he dismissive of the company he kept at his side, perhaps Arthur would not be the legend that he is today. Continuing my comments on Steve Farber’s third-book outline.

• Choose wisely. Barry Schwartz, author of The Paradox of Choice, argues that consumers are less satisfied with making decisions when aware of other options. Jonah Berger posits that consumers perceive brands with more variety as category leaders and thus are more likely to buy from those brands. Choosing wisely means making snap, focused decisions, and only looking back to let history inform judgment.
• Tithe your time. According to research by Stanford professor Jeffrey Pfeffer, time is money when you’re paid by the hour. In fact, even when not paid by the hour, thinking about your salary in hourly terms can influence you to work more, harder, and longer hours to “make up for lost time.” Tithing your time is about ensuring that you are attending to your personal affairs, viewing your life as an investment in the future.
• Give it all away. What makes a good leader? David Thomas believes that instilling a spirit of learning in others is vital, “In today’s environment, hoarding knowledge ultimately erodes your power. If I know something very important, the way I’m going to get power is by actually sharing it.” Liberate your insight from its prison for the road to thought leadership is not paved alone.
• Celebrate dramatically. “A community is like a ship; everyone ought to be prepared to take the helm,” wrote Henrik Ibsen for his play An Enemy of the People. Communities grow around common visions, not common goals or common interests. People want a flag around which to rally, and they want to rally. When you celebrate dramatically, you are empowering people to fly your colors as their colors, proliferating passion for progress.