Guy Kawasaki, the entrepreneurial humorist, recently spent 26 hours aboard the USS John C. Stennis. While his post contains "over 130 posts and 5 videos" — and I highly recommend you read the entire thing, too — one of the comments on the article struck me as, well, odd.

It would be very easy for this thread to rip the military, because Guy's readers most likely ... [a]re technology and marketing gurus, and not really into guns, loud noises, nuke power, Ducatis, weapons systems, and Republicans.

First, what are guns, Ducatis, and weapon systems? Technologies. What produces loud noises and nuclear power? Technology. Who spends a lot of money on these technologies? Republicans.

Second, I'd say that most marketers, regardless of whether they're gurus, are attracted to guns, loud noises, nuclear power, Ducatis, weapons systems, and... become Republicans whenever their clients need them to be. Just like mercenaries. Why?

• We compare customers to targets, methods to tactics, tools to weapons, and campaigns to, well, campaigns.
• We aim to crush, kill, or eliminate the competition.
• We liken ourselves to Rambo-like heroes fighting the good fight with guerilla marketing.
• We even liken ourselves to revolutionaries who use whatever means necessary with viral marketing.

Marketers are clearly obsessed with battle and war, but you can't really blame us: we're bastards.